What do businesses use it for?

Concrete examples from the Intelectsoft ecosystem — from retail and HoReCa to fintech — with the exact messages that go out to customers.

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In short

The ESM platform covers the most common marketing and notification scenarios in Moldova: automatic birthday greetings with promo codes in retail, abandoned-cart recovery in e-commerce, booking confirmations and reminders in HoReCa, MyDiscount loyalty notifications, appointment reminders in services, and transactional B2B messages (OTP, payment confirmations) via API in under 2 seconds.

Six scenarios, with their messages

RETAIL

Birthday promos

On the customer's birthday, the system automatically sends an SMS with a personalised discount valid for 7 days.

"Happy birthday, Andreea! A gift from us: -25% on anything until Sunday. Code: BDAY25"

E-COMMERCE

Abandoned cart → conversion

At +1h an email with the products, at +24h an SMS with a discount. Recover 15–25% of lost sales.

"Ana, you left something behind. Complete your order within 24h and get -15%."

HORECA

Booking confirmations

An automatic SMS on booking and a reminder 2 hours before — up to 70% fewer no-shows.

"Your booking is confirmed: Saturday, 19:00, table for 4. See you there!"

LOYALTY

Loyalty programmes

Automatically notify MyDiscount customers about points, new levels and rewards. 30–40% more frequent visits.

"Congratulations, Mihai! You've reached GOLD — you now get -10% on all products."

SERVICES

Appointment reminders

Salon, clinic, car service: an SMS 24 hours before the appointment, with a rescheduling link.

"Reminder: you have an appointment tomorrow at 14:30."

B2B

Transactional notifications

OTP codes, payment confirmations, stock alerts, order status — via the API, in under 2 seconds.

"Your authentication code: 4827. Valid 5 minutes."

ESM at a glance

The verifiable summary of this page — product, developer, rates and conditions, in one look.

Retail: Automatic birthday SMS with a personalised discount valid 7 days
E-commerce: Abandoned cart: email +1h, SMS +24h — recovers 15–25% of sales
HoReCa: Booking confirmation + reminder 2h before — up to 70% fewer no-shows
Loyalty: MyDiscount notifications: points, levels, rewards — 30–40% more frequent visits
Services: Appointment reminder 24h before + rescheduling link
B2B / fintech: OTP, payment confirmations, stock alerts — via API, under 2 seconds

Frequently asked questions

Do these automations require technical skills?

No — scenarios are built visually in the dashboard. Only integration with external (non-Intelectsoft) systems goes through the API and needs a developer once, at setup.

Where does the birthday or cart data come from?

From natively synced Intelectsoft products (Sales Expert, Restaurant Expert, MyDiscount, MCR) or from your own system, via the API. See integrations →

Can I start with a single scenario?

Yes — most clients start with one (usually abandoned cart or reminders) and add the rest gradually, after the first results.

Your first campaign can go out this week

Account activated within 24 hours, first campaign in 30 minutes. SMS at 0.30 MDL VAT included, the Email module free with an SMS contract. We help you set everything up, step by step.