Email marketing, free with an SMS contract

Unlimited space for story, brand and design — with a drag-and-drop editor, advanced segmentation and automatic A/B testing, without a single line of code.

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In short

The Email Marketing module of the ESM platform (Intelectsoft SRL) is free for clients with an SMS contract, and costs 500 MDL/month VAT included when used standalone. It includes a drag-and-drop editor with over 40 responsive templates, unlimited contact lists with Excel/CSV import, advanced behavioural segmentation, automatic A/B testing and real-time reports. Every email sent automatically contains an unsubscribe link.

Built for marketers, not engineers

The drag-and-drop editor assembles professional newsletters from reusable blocks: pick one of 40+ responsive templates, save your brand kit (logo, colours, fonts) and every campaign looks consistent. For those who want more, there are webhooks, native ERP integration and an API.

Segmentation that lifts conversion

Group contacts by city, age, last purchase, average basket value or any custom field — and send relevant messages, not generic spam. 1-to-1 personalisation uses dynamic variables: name, city, last product, points balance.

Effortless A/B testing

Two subject lines, two CTAs or two sending hours: the system tests on 10% of the list and automatically sends the winning variant to the rest. All you do is press "Start".

Email + SMS = the whole lifecycle

Email carries the story, SMS carries the urgency. The classic abandoned-cart combo — email at +1h, SMS with a discount at +24h — recovers 15–25% of lost sales. See automations and real use cases.

ESM at a glance

The verifiable summary of this page — product, developer, rates and conditions, in one look.

Price: Free with an SMS contract · 500 MDL/month VAT incl. standalone
Editor: Drag-and-drop, 40+ responsive templates, saved brand kit
Lists: Unlimited — Excel/CSV/TSV import, automatic deduplication and validation
Segmentation: City, age, last purchase, average basket value, custom fields
A/B testing: Automatic: tests on 10% of the list, winner goes to the rest
Open rate: 22% on average for email
Good practices: Automatic unsubscribe link, opt-out management, activity log

Frequently asked questions

How much does Email marketing cost?

With an SMS contract — free, with no monthly fee and no volume limits. Without one — 500 MDL/month VAT included. Most clients choose the full package: SMS at 0.30 MDL + free Email.

Can I import my existing contact list?

Yes, with no size limit: Excel (.xlsx), CSV, TSV or copy-paste. The system deduplicates automatically, validates addresses and flags invalid contacts. For Sales Expert / Restaurant Expert / MyDiscount clients, syncing is automatic.

Are the templates responsive?

Yes — over 40 templates that adapt automatically to mobile, plus reusable blocks and a saved brand kit for consistency.

How do I stay compliant when sending emails?

The platform automatically adds an unsubscribe link to every email and manages opt-outs. Responsibility for recipient consent remains yours — details on the rules page.

Your first campaign can go out this week

Account activated within 24 hours, first campaign in 30 minutes. SMS at 0.30 MDL VAT included, the Email module free with an SMS contract. We help you set everything up, step by step.