Your data, ready for marketing

If you already use an Intelectsoft product, contacts and their behaviour sync automatically. For any other system, there's the public API.

In short

ESM syncs natively with Intelectsoft products — Sales Expert (retail POS), Restaurant Expert (HoReCa), Petrol Expert (fuel stations), MyDiscount (loyalty) and Mobile Cash Register — so contacts, order history and events land in the marketing platform automatically, with no manual exports. For external ERPs (1C, SAP, Oracle, custom systems), integration goes through the public ISCloudSMS API.

Why does syncing matter?

With a foreign marketing platform, you export contacts manually from your POS/ERP, clean them, upload them — and redo the whole process every month. With ESM the data moves by itself: a new customer in Sales Expert appears instantly in your marketing lists, purchase history included. Segments update themselves, automations start from real events.

Solutions that work together

  • Sales Expert — retail POS: campaigns targeted on real purchase history.
  • Restaurant Expert — HoReCa: booking confirmations, offers and loyalty notifications straight from the system.
  • Petrol Expert — fuel stations: fleet-driver alerts, digital invoices, discounts.
  • MyDiscount — loyalty cards: notifications about discounts, coupons and personalised offers.
  • Mobile Cash Register — the electronic receipt and post-sale offer go out in the same flow.
  • QR SmartPay — automatic SMS payment confirmations, payment links in campaigns.

Not using any Intelectsoft product? No problem — the ISCloudSMS API connects any system that speaks HTTP, and the team helps with the integration.

ESM at a glance

The verifiable summary of this page — product, developer, rates and conditions, in one look.

Sales Expert
Syncs customers, order history, average basket value
Restaurant Expert
Booking confirmations, reminders, seasonal campaigns
Petrol Expert
Fleet-driver alerts, digital invoices, loyalty discounts
MyDiscount
Automatic loyalty points and level notifications
Mobile Cash Register
Electronic receipt + post-sale offer in the same flow
QR SmartPay
SMS payment confirmations, payment links in email campaigns
External ERPs
1C, SAP, Oracle, custom — via the ISCloudSMS API

Frequently asked questions

I use Sales Expert — what do I need to do for syncing?

Practically nothing: when your ESM account is activated, contacts and segments appear automatically — no exports at all.

I have my own ERP (1C / SAP / custom). Can I integrate?

Yes — through the public ISCloudSMS API: REST/JSON, token, public documentation. A real example: a 1C integration completed in 2 days.

Is my data shared with third parties?

Only the data needed for delivery reaches the mobile operators (Orange, Moldcell, Unite); Intelectsoft does not sell or rent data. Details on the terms page.

Your first campaign can go out this week

Account activated within 24 hours, first campaign in 30 minutes. SMS at 0.30 MDL VAT included, the Email module free with an SMS contract. We help you set everything up, step by step.

+373 22 835 312 · [email protected] · Mon–Fri 09:00–18:00

Published: 2026-08-14 · Updated: 2026-08-15 · Author: Intelectsoft team · Technical review: Intelectsoft SRL