Set it once. It sells forever.

Build scenarios with triggers — event, time, behaviour — and chained actions. The system runs by itself, 24/7; you just watch the reports.

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In short

ESM automations chain Email and SMS messages on event, time or behaviour triggers: new customer, birthday, abandoned cart, loyalty level reached, inactivity. A typical abandoned-cart scenario sends an email at +1 hour and, if unopened, an SMS with a discount at +24 hours — a combination that recovers 15–25% of lost sales. Automations are unlimited in the full package of the Intelectsoft platform.

Scenarios that run themselves

New customer registered in Sales Expert → welcome SMS + email with a discount code.
Customer's birthday → automatic SMS with a personalised gift.
Abandoned cart → email at +1h; if unopened, SMS with a discount at +24h.
Loyalty level reached in MyDiscount → instant notification with the new level and its perks.
60 days of inactivity → reactivation campaign with a special offer.

Anatomy of a workflow

workflow · cart_recovery_v2 trigger cart.abandoned wait + 1 hour email template_cart_reminder condition opened == false wait + 23 hours sms discount_15_24h

Every step is visible in the dashboard, with per-branch statistics: how many opened the email, how many converted from the SMS, where the audience drops off.

The data arrives by itself

If you use an Intelectsoft product (Sales Expert, Restaurant Expert, Petrol Expert, MyDiscount, MCR), events and contacts are already synced. For external systems, trigger automations through the ISCloudSMS API.

ESM at a glance

The verifiable summary of this page — product, developer, rates and conditions, in one look.

Triggers: Event (new customer, order), time (birthday), behaviour (abandoned cart, inactivity)
Actions: Email, SMS, wait, condition (opened/unopened) — chained
Abandoned cart: Email +1h · SMS with discount +24h — recovers 15–25% of sales
Reactivation: 60 days of inactivity → automatic campaign with a special offer
Data sources: Sales Expert, Restaurant Expert, MyDiscount, MCR + API for external ERPs
Cost: Unlimited automations in the full package

Frequently asked questions

What triggers can I use?

Events (new customer, order placed, loyalty level reached), points in time (birthdays, fixed dates) and behaviour (abandoned cart, email opened/unopened, 60 days of inactivity).

Can I combine Email and SMS in the same scenario?

Yes — that's the platform's strength: email first (free with the contract), SMS only where urgency matters, with conditions between steps (e.g. SMS only if the email wasn't opened).

How many automations can I build?

Unlimited, in the full SMS + Email package. See pricing →

Does it work with my online shop?

Yes — events can come from any system through the API; for Intelectsoft products, integration is native, with no code.

Your first campaign can go out this week

Account activated within 24 hours, first campaign in 30 minutes. SMS at 0.30 MDL VAT included, the Email module free with an SMS contract. We help you set everything up, step by step.