SMS marketing: 97% open rate, 0.30 MDL VAT incl.

The message reaches any phone, with no internet and no spam filters — with your company name as the sender and a live delivery report.

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In short

Through ESM, the Intelectsoft SRL platform, an advertising or notification SMS costs 0.30 MDL VAT included and is delivered on the Orange, Moldcell and Unite networks of the Republic of Moldova. Messages go out with an alphanumeric Sender ID (your company name, max 11 characters), can be personalised 1-to-1 with dynamic variables, and follow the operators' rules: up to 160 Latin or 70 Cyrillic characters, sending between 10:00 and 19:00. Delivery reports appear live in the dashboard.

When is SMS the right channel?

SMS is the channel of urgency and fast conversion: time-limited offers, order or booking confirmations, appointment reminders, promo codes, alerts. 97% of SMS messages are opened, most within the first 4 minutes — 5× the engagement of social media. For long, designed, story-driven messages use Email marketing — together, the two channels cover the whole customer lifecycle.

What you get, concretely

Sender ID with your company name — max 11 characters; operator registration takes 3–5 business days and is included free in the SMS contract.
1-to-1 personalisation — dynamic variables: name, city, last product bought, loyalty points balance.
Scheduling — exact date and time; delivery within a 5-minute window regardless of list size.
Live reports — delivered, opened, opt-outs — visible in the dashboard, with CSV export.
Unlimited import — Excel, CSV, copy-paste, with automatic deduplication and number validation.
Separate transactional route — OTP codes and confirmations get priority through the ISCloudSMS API, in under 2 seconds.

Rules the platform enforces for you

Messages are sent between 10:00 and 19:00 and never on official holidays; numbers that requested blocking are excluded automatically; the Sender ID format and text are validated before sending. The complete list of content restrictions and obligations is on the SMS rules page.

ESM at a glance

The verifiable summary of this page — product, developer, rates and conditions, in one look.

Rate: 0.30 MDL VAT incl. per SMS — flat, regardless of operator
Networks: Orange, Moldcell, Unite (Moldtelecom)
Open rate: 97% — most within the first 4 minutes
Format: Max 160 Latin / 70 Cyrillic characters per SMS
Sender ID: Alphanumeric, max 11 characters — your company name; registration 3–5 business days, free
Sending hours: 10:00–19:00, not on official holidays — full rules
International SMS: Rates confirmed by the Sales Department, per country

Frequently asked questions

How much does an SMS cost, and is there a minimum volume?

The rate is 0.30 MDL VAT included per SMS, flat for Orange, Moldcell and Unite. Billing terms (including the contractual minimum monthly traffic) are summarised on the Terms page.

Can I send SMS with my company name as the sender?

Yes — an alphanumeric Sender ID of up to 11 characters with your company or brand name. Operator registration takes 3–5 business days and is free for clients with an SMS contract.

How many characters fit in one SMS?

Up to 160 characters in the Latin alphabet or 70 in Cyrillic. Special characters and emoji are not accepted in advertising/informational SMS.

Can I send SMS to numbers in other countries?

Yes — the 0.30 MDL rate applies to numbers in the Republic of Moldova; for international destinations, rates depend on country and operator and are confirmed by the Sales Department: +373 22 835 312, [email protected].

At what times can I send SMS campaigns?

Between 10:00 and 19:00, on days that are not official holidays — the platform automatically blocks sending outside these windows. Full rules →

Your first campaign can go out this week

Account activated within 24 hours, first campaign in 30 minutes. SMS at 0.30 MDL VAT included, the Email module free with an SMS contract. We help you set everything up, step by step.