The rules of the game, in short

What you may and may not send, who is responsible for what — and what the platform does automatically to keep you compliant.

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In short

Under the ESM contract, the sender (Beneficiary) warrants written consent from every recipient, and messages respect the operators' restrictions: no content about weapons, drugs, alcohol or tobacco, no political advertising, a maximum of 160 Latin or 70 Cyrillic characters, a Sender ID of up to 11 characters, and sending only between 10:00 and 19:00, never on official holidays. The Intelectsoft platform automatically includes good practices: an unsubscribe link in every email, exclusion of blocked numbers, format validation before sending and an activity log in the dashboard.

Who is responsible for what

The split is clear and written into the contract: Intelectsoft provides the infrastructure — delivery through Orange, Moldcell and Unite, the dashboard, the API; the Beneficiary is responsible for content and recipients — how the data was collected (per Law 133/2011 on personal data protection) and obtaining written consent before sending. For every SMS sent without recipient consent, the contract sets a penalty of 2,000 MDL.

What an SMS may not contain

Advertising for weapons, drugs, medication, alcohol, tobacco;
Political advertising, electoral campaigns, polls;
Promotion of the mobile operators' competitors;
Pornographic, offensive, racist content or incitement to violence;
Phishing, fraud, disinformation, messages without an identifiable sender;
Texts with serious grammatical errors.

Format and schedule

Sender ID: up to 11 characters, your company or brand name — no confusion with the operators. Text: up to 160 Latin or 70 Cyrillic characters; no special characters or emoji in advertising SMS. Sending: between 10:00 and 19:00, not on official holidays.

What the platform does automatically for you

Adds an unsubscribe link to every email sent;
Automatically excludes numbers that requested blocking (opt-out);
Validates the Sender ID format and text before sending;
Restricts sending to the allowed hours and days;
Keeps an activity log in the dashboard — useful in case of an audit.

These are helper tools; final responsibility for compliance remains with the Beneficiary. The full contractual details are on the terms page.

ESM at a glance

The verifiable summary of this page — product, developer, rates and conditions, in one look.

Recipient consent: Mandatory, in writing; copy provided within 10 days on request; 2,000 MDL penalty per non-consented SMS
Banned content: Weapons, drugs, medication, alcohol, tobacco, political ads, phishing, offensive content
Format: 160 Latin / 70 Cyrillic characters; no emoji in advertising SMS
Sender ID: Max 11 characters; may not imitate the operators
Sending hours: 10:00–19:00; not on official holidays
Legal framework: Advertising law 1227-XIII/1997, consumer protection 105-XV/2003, personal data 133/2011
Built-in practices: Automatic unsubscribe, opt-out management, pre-send validation, dashboard log

Frequently asked questions

Do I need my customers' consent to send them SMS?

Yes — mandatory written consent from every recipient. On request from Intelectsoft or the operators, a copy must be provided within 10 calendar days; an SMS without consent carries a contractual penalty of 2,000 MDL.

Can I send campaigns in the evening or at weekends?

Sending is allowed between 10:00 and 19:00 and forbidden on official holidays — the platform automatically blocks sending outside these windows. Ordinary weekends are not forbidden.

Can I use emoji in SMS?

Not in advertising/informational SMS sent through the operators — special characters and emoji are not accepted. In emails, yes.

What happens when a customer unsubscribes?

Their number automatically joins the exclusion list and receives no messages from future campaigns. Emails carry an automatic unsubscribe link; SMS opt-outs are managed in the platform.

Who is responsible for my customers' data protection?

You (the Beneficiary) are responsible for data collection and consent, per Law 133/2011; Intelectsoft provides the technical infrastructure and does not sell data. Details on the Terms page.

Your first campaign can go out this week

Account activated within 24 hours, first campaign in 30 minutes. SMS at 0.30 MDL VAT included, the Email module free with an SMS contract. We help you set everything up, step by step.